Research

Research Centre – Overview

MARC’s research focuses on creating high-impact solutions to meet current needs and future trends of business’. By combining best methods and rigorous practices, the research work at MARC find true value for entrepreneurs and innovators.

With a strong team of subject matter experts and global institutional network, MARC explores, develops and incubates academic and industry-oriented ideas, with a special focus on emerging technologies for the emerging markets.

Research Areas

Researchers at our centre work on descriptive, predictive and prescriptive models. MARC’s delivery is aimed at proving the following research-based services:

  • Market surveys – MARC conducts surveys on consumer trends, industry analysis and product performance on the basis of recommendation of ideas from the core research team. Survey projects are also conducted on behalf of companies and other research firms.
  • Consulting – The advisory services team at the MARC provide consultancy on business strategy covering problem areas of growth, innovation and organisation sustainability.
  • Literature review – Researchers regularly review articles, journals and academic books. New management thoughts, emerging business models and theories are critiqued through secondary research.
  • Publishing – newsletter, magazines and presentation of papers in collaboration with students and professors of MBA and other programs at MARC School of Business.

In future, MARC will invite research scholars and fellows for Doctoral programs in affiliation with renowned Universities.

Entrepreneurship Cell

The E-cell complements the research work by seeding the ideas generated by the Research Centre and by building a strong innovation model to support and grow entrepreneurial ventures in India.

The Cell provides the following services:

  • Infrastructure facilities that are needed for incubation of new businesses with plug-and-play office spaces and ‘hands-on’ environment.
  • Business feasibility report preparation.
  • Idea jams and case study contests that invite new business ideas and proposals.
  • Detailed Business Plan preparation for start-ups
  • Connections with angel investors, venture capitalists, banking institutions and government bodies.
  • Advisory services on Business Laws

contact us

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